Branding & Social Media Manager (Web3 / Crypto)

## About the Role We are looking for a forward-thinking, creative, and analytically driven **Branding & Social Media Manager** with a strong passion and proven experience in blockchain, cryptocurrency, finance, and business. This is a senior role for someone who can think strategically at the brand level while rolling up their sleeves to execute content, campaigns, and community engagement across multiple platforms. You will be the voice and visual identity guardian of our brand — working cross-functionally with UI/UX designers, video editors, and management teams to deliver cohesive, compelling narratives in the fast-moving Web3 space. ## **Key Responsibilities** **Brand Strategy & Positioning** - Define and own the brand's positioning, tone of voice, and narrative framework across all markets and platforms - Develop quarterly and annual brand themes aligned with business goals - Ensure brand consistency and differentiation against competitors in the Web3 ecosystem - Build and maintain brand guidelines, content pillars, and storytelling playbooks ## **Social Media & Content** - Develop and execute social media strategies tailored to the blockchain and crypto industry - Manage and grow company presence across **X (Twitter), Telegram, XHS, LinkedIn, TikTok, and Instagram** - Create and oversee engaging content including educational posts, announcements, campaign materials, and community updates - Plan and support token launches, NFT drops, partnerships, and community events ## **Community & Moderation** - Lead community engagement efforts — responding to inquiries, moderating discussions, and maintaining a positive brand presence - Monitor market sentiment, industry trends, and competitor activity within the Web3 space - Build authentic relationships with followers, KOLs, and community members ## **Creative Collaboration** - Communicate effectively with UI/UX designers, graphic designers, and video editors to brief and guide visual content production - Review and provide feedback on design assets, short-form videos, and campaign visuals to ensure brand alignment - Familiarity with design and video tools (e.g. Figma, Canva, Photoshop, Premiere Pro, CapCut, After Effects) is a strong advantage — you don't need to produce everything, but you need to speak the language ## **Research, Analytics & Optimization** - Conduct market and competitor research to identify brand white space and growth opportunities - Track, analyze, and report on performance metrics across all platforms - Translate data insights into actionable strategy improvements ## **Requirements & Qualifications** - Diploma or Degree in Marketing, Communications, Design, or a related field - **Minimum 5 years** of experience in branding, social media management, or creative strategy - Solid understanding of **blockchain, cryptocurrencies, DeFi, NFTs, and Web3 culture** - Strong written communication skills with the ability to simplify complex topics for diverse audiences - Experience working with or briefing creative teams (UI/UX, graphic design, video production) - Working knowledge of design and video tools — enough to communicate effectively and review outputs (Figma, Canva, Photoshop, Premiere Pro, CapCut, After Effects) - Proficiency with social media analytics and management tools (e.g. Meta Suite, Hootsuite, Buffer, TikTok Creator Tools) - **Chinese proficiency is a MUST** due to targeted market requirements - Comfortable working independently in a remote, fast-paced, and time-sensitive environment - Willingness to travel for conferences, events, and partnership engagements when needed ## **Preferred / Bonus** - Prior experience in fintech, tech startups, or Web3 projects - Background in advertising or creative agencies - Multi-market or regional exposure (Global target audience) - Hands-on experience producing short-form video content or social creatives ## **Benefits & Perks** - Work from home - Travel opportunities - Salary + Commission/incentives