Growth Lead - Crypto Exchange

Our client, a leading global crypto exchanges is looking for a product-driven growth leader to own its growth agenda in Korea, with visibility across the wider North East Asia business as the region scales. This is not a traditional brand, communications or events marketing role. It sits at the intersection of Product, Growth and Business — the mandate is to understand how traders actually use crypto exchange products, spot where the growth opportunities are, and turn them into measurable user and revenue growth. **What you'll be doing** You'll own the product growth strategy for the Korea market, with accountability for user acquisition, activation, trading activity, retention and revenue. You'll build a deep understanding of centralized exchange products — Spot, Derivatives, Earn, Copy Trading, Trading Bots, VIP products — and identify which of these can become real growth drivers locally, rather than defaulting to brand campaigns or offline events. You'll work closely with Product, Business, BD, VIP and Affiliate teams to turn product capability into acquisition, conversion and monetization opportunities, and you'll use data to understand the full user funnel — spotting bottlenecks and continuously optimizing campaigns, positioning, incentives and segmentation across retail traders, active traders and high-value users. You'll also act as the voice of the Korea market back to global Product — flagging product gaps, competitive disadvantages and emerging user needs — and run structured competitor analysis (products, pricing, incentives, campaigns, growth mechanics) that translates into real recommendations. You'll set clear KPIs for your initiatives and be accountable for their impact, and you'll build growth playbooks designed to scale across the wider NEA region over time. **What we're looking for** - Strong CeFi/crypto product knowledge — you understand how centralized exchanges work, and you're fluent in major trading products, user journeys and the competitive landscape. - Strong product sense — you can explain why users choose one product over another, and translate product capability into a compelling growth story. - Highly data-driven and commercially minded — comfortable using data to diagnose problems, prioritize opportunities, and prove whether an initiative actually moved the needle on growth or revenue. - Working knowledge of digital growth mechanics: performance marketing, CRM/lifecycle marketing, referral, affiliate, KOL/influencer channels, promotions and incentive design. - A track record of driving measurable business or product growth — not primarily managing branding, communications, events or community. - Strong understanding of crypto user behavior, particularly active traders and high-value users. - Comfortable influencing Product and Business priorities cross-functionally, without relying on direct reporting lines. - Strong market judgment — able to adapt growth strategy, targeting and messaging to Korea's specific regulatory and market environment. - Fluent in Korean and English.