Growth Lead – P2P & Crypto Marketplace

- **Fully remote role** **About the company** Our client is a high-growth CeDeFi startup building the next-generation merchant liquidity network and differentiated trading marketplace for crypto users across emerging markets. They are looking for a Growth Lead — based in Nigeria to build local market presence, drive high-quality user acquisition, and establish repeatable growth channels within the Nigerian crypto ecosystem. **Role Overview** This is a market-building role rather than a traditional marketing position. The ideal candidate should have a strong understanding of the Nigerian crypto market, established relationships across the local ecosystem, and a proven ability to turn communities, partnerships and local networks into measurable user growth. **Key Responsibilities** - **Market Growth:** Identify and onboard institutional and high-volume participants to ensure consistent marketplace liquidity and depth - **User Acquisition & Activation:** Develop and execute localized growth strategies to acquire and convert new users into active traders — spanning segmentation, referral programs, and onboarding optimization - **Partner & Counterparty Management:** Serve as the primary relationship owner for key marketplace participants, maintaining platform SLAs and operational standards - **Market Intelligence:** Surface local payment trends, settlement preferences, and alternative rails relevant to the African market for the product team **What We're Looking For** - 5+ years in Fintech Operations, Digital Asset Settlement, or Marketplace Management - Strong understanding of the African crypto trading landscape - Deep familiarity with Nigerian payment infrastructure, local market dynamics, and cross-border value movement - Proven ability to build SOPs and operate effectively in lean, remote-first environments **Preferred Qualifications** - Experience working at a crypto exchange, P2P marketplace, wallet, Web3 project or fintech. - Direct experience working with P2P merchants or liquidity providers. - Strong existing network among Nigerian crypto KOLs, communities and ecosystem participants. - Experience with referral, affiliate or agent / community-led growth. - Experience launching a new crypto product, market or business from an early stage. - Experience managing KOL, PR, media or growth agencies. - Good understanding of Nigeria’s local payment and digital asset ecosystem. **What We Value** We are looking for someone who understands the difference between traffic and genuine user growth. - Which communities actually influence crypto users. - Which KOLs have genuine credibility and conversion potential. - Which partnerships can generate meaningful users and trading activity. - Which acquisition channels can scale efficiently. - Which campaigns create short-term traffic versus long-term adoption. You should be comfortable operating directly in the market — building relationships, testing initiatives, analyzing results and scaling what works.