Marketing Head - InstaNodes (Web3 Product Marketin

**About the Role:** We are seeking a **strategic and execution-driven Marketing Head** for InstaNodes someone who understands the pulse of the Web3 ecosystem and has experience building visibility and adoption for a tech product in the global market. You will lead the marketing charter for InstaNodes and play a key role in **positioning the product**, building thought leadership, driving B2B lead generation, and scaling its reach within developer and blockchain communities. **Key Responsibilities:** - Define and execute a comprehensive **Web3 product marketing strategy** for InstaNodes. - Build the brand presence across relevant **blockchain ecosystems**, events, forums, and social platforms. - Drive **lead generation, funnel nurturing**, and customer engagement through targeted B2B campaigns. - Develop product messaging, positioning, and competitive differentiation tailored to developer and enterprise personas. - Collaborate closely with product, sales, and engineering teams to align marketing with roadmap and technical narratives. - Own the **content marketing pipeline** (whitepapers, blogs, use cases, community updates, and announcements). - Spearhead **community-led growth** through ambassador programs, webinars, events, and partnerships. - Analyze campaign performance, community feedback, and marketing KPIs to iterate and improve strategies. - Manage agency or internal resources for design, SEO, paid ads, and influencer relations when required. - Represent InstaNodes at **industry events**, Web3 conferences, and digital media opportunities. **What Were Looking For:** - 5-10 years of experience in marketing, with at least **2-3 years in Web3** or blockchain domains. - Proven track record of leading **marketing for a B2B tech product**, preferably within Web3 or infrastructure tools. - Deep understanding of **crypto user segments, developer personas**, and community-driven marketing. - Experience in **positioning technical products** in Web3 - Excellent written and verbal communication skills; ability to create and guide content that resonates with a technical audience. - Strong project management skills and ability to work cross-functionally with product and growth teams. - Passion for decentralization, crypto ecosystems, and emerging blockchain trends. **Nice to Have:** - Experience working with **Layer 0 to Layer 4 ecosystems**, validators, and node operators. - Hands-on experience with **product analytics tools**. - Active presence or network in the **Web3 marketing and ecosystem space**.