Senior Marketing Manager, Global Brand & Ecosystem

**Location:** Shenzhen **Department:** Marketing **About Klickl** Klickl is building the next-generation Web3 financial infrastructure, connecting digital assets with real-world payments through compliant crypto payment solutions, card programs, stablecoin applications, and global financial services. We are looking for a passionate and experienced marketing professional to strengthen our global brand presence and accelerate ecosystem growth. **Key Responsibilities** Brand & Marketing Strategy - Develop and execute integrated marketing strategies to enhance Klickl's global brand awareness, market positioning, and user acquisition efforts. - Ensure consistent brand messaging and positioning across all channels, campaigns, and external communications. - Work closely with Product, Business Development, Compliance, and Leadership teams to support company objectives and product launches. - Events & Ecosystem Engagement - Plan and execute both online and offline marketing initiatives, including industry conferences, side events, meetups, webinars, AMAs, networking sessions, sponsorship activations, and product launch campaigns. - Represent Klickl at major Web3, crypto, fintech, and payments events, building relationships with ecosystem partners, media outlets, KOLs, and industry stakeholders. - Manage partnerships with event organizers, agencies, vendors, and external service providers to ensure successful campaign delivery. Content & Communications - Coordinate the development of marketing materials, presentations, event collateral, thought leadership content, and promotional assets. - Support corporate communications, PR initiatives, and media engagement activities to strengthen Klickl's brand reputation. - Collaborate with community and social media teams to amplify campaign reach and engagement. - Performance & Growth - Monitor and analyze marketing campaign performance, event ROI, and key growth metrics, providing insights and recommendations for continuous improvement. - Stay abreast of emerging trends, narratives, and competitive developments within the Web3 and digital asset ecosystem. **Requirements** - Bachelor's degree or above in Marketing, Communications, Business, or a related discipline. - 5+ years of marketing experience, with at least 2 years in the Web3, crypto, blockchain, or fintech industry. - Proven experience managing both online and offline marketing campaigns, including participation in international conferences and industry events. - Solid understanding of the Web3 ecosystem, including digital assets, stablecoins, wallets, exchanges, payments, and blockchain technologies. - Hands-on experience in brand building, ecosystem marketing, corporate communications, and event management. - Excellent project management skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment. - Strong interpersonal and stakeholder management capabilities, with experience collaborating across global and cross-functional teams. - Fluent spoken and written English and Mandarin Chinese are required. - Existing relationships with Web3 media, KOLs, event organizers, and ecosystem partners are highly preferred. - Willingness to travel domestically and internationally as needed. **Preferred Background** - Experience working for a crypto exchange, payment company, wallet provider, Web3 infrastructure company, or fintech startup. - Prior exposure to global markets, particularly APAC, MENA, or Europe, is a plus.